Todd Woods.
He spent 25 years in the trenches of business ownership — working too hard, missing too much, and refusing to quit.
Then he cracked the code. Now he helps other franchise owners do the same.
The Business Was Supposed to Give You Freedom.
In August 1997, at 29 years old, Todd packed up his family and moved 850 miles to Arizona. He’d just signed a 5-store area development agreement for a then-unknown smoothie concept called Jamba Juice. No local network. No safety net. A wife, three kids under six — including a 3-month-old daughter — and a dream.
Grand opening day came. Nobody showed up.
For the next 18 months, he pumped money in every month just to make payroll. Vendors put him on cash on delivery. He left before his kids woke up and got home after they were asleep. Every morning he woke up with a pit in his stomach.
Then the moment came. His financial partner Dave had already invested $700,000 — close to $1.3 million in today’s dollars. And Todd had to ask him for more.
Dave said yes.
Todd tripled down. Changed how he operated.
Turned the whole thing around.
But here’s what matters most: the freedom didn’t come at the end. Todd was at every school event, every game, every activity — even in the middle of the grind. He figured it out early, and he built a business that worked around his life, not one his life worked around.
Those five Jamba Juice locations eventually ranked in the top 10 of 450+ stores nationwide — growing at double the national average, year after year. He sold for a multi-million dollar exit.
"The sale was the payday. The freedom came first."
— todd woods
He Did It Again — With Someone Else's Mess.
After the sale, Todd bought a second franchise. A well-known local brand that had been operating in the same community for over a decade. Completely stalled out. Checked-out ownership. A manager doing just enough to keep the lights on.
He didn’t overhaul the menu. Didn’t redesign the store. He focused entirely on the fundamentals that had drifted — greetings, speed, cleanliness, team accountability, and consistent marketing.
Over four years — including through COVID — he grew that business by 68%.
On an eleven-year-old business everyone assumed had already peaked.
That’s what the shift looks like in practice.
He's Written the Playbook. Three Times.
25 years of successful business ownership across multiple industries — distilled into frameworks franchise owners can actually use.
Guerrilla Marketing for Franchisees
The exact low-budget marketing system Todd used to turn failing stores into top performers. Built for QSR owners.
Service, Some People Just Don't Get It!
A no-nonsense guide to the customer service culture that drives loyalty, repeat visits, and real revenue growth.
The S.H.I.F.T. — Coming Soon
Five principles that take franchise owners from reactive operator to elite leader. 25 years of real-world experience in one framework.
Three Things Every Stuck Franchise Owner Needs to Hear.
After 25 years of successful business ownership, these are the three shifts that change everything:
Working Harder Will Not Get You Out.
You’re already putting in the hours. You’re already committed. But at some point, the effort stopped producing results — and adding more hours isn’t the answer.
What I’ve found is that the owners who finally break through aren’t the ones who worked harder. They’re the ones who stopped being the hardest worker in the building and started being the leader their business was waiting for. The business doesn’t need more of you doing. It needs more of you leading, the right way.
Your Profit Problem Isn’t Just a Sales Problem.
Many owners think the answer is more traffic, more promotions, or more marketing. And yes, effective marketing matters. But what I’ve found is this: The businesses that consistently grow don’t just attract more customers…they keep more customers.
They understand that sales and profits are driven by multiple things working together at the same time: consistent marketing, strong operations, an elite guest experience, and a team that gives people a reason to come back. Because when one side weakens — the business leaks. And most owners have no idea where the leak actually is.
You Can't Build a Business That Runs Without You Until You Stop Being the Reason It Can't.
Every franchise owner wants a team that runs the store without them. But the owners who can never step away aren’t victims of bad employees — they’re the bottleneck themselves.
They haven’t built the systems, the culture, or the accountability structure that allows other people to lead. The moment they do — the moment they shift from being the answer to every problem to being the person who builds leaders who are — everything changes. They get their time back. They get their life back.
3 Hours of Work. $23,000 in New Annual Revenue.
Todd worked with the owner of a local burrito franchise. No big budget. No agency. Three hours of targeted guerrilla marketing — the same system he’s taught for years.
3 hrs
free cards + BOGO burrito offers distributed in surrounding area
326
within 4 weeks from that single effort
96
came in within the first week
$23,040
if only 1/3 became regulars
This is what happens when you execute the right strategy with intention behind it.
Built in the Business. Not the Boardroom.
Todd’s coaching comes from doing the work, not studying it.
Signed 5-Store Area Dev. Agreement — Jamba Juice
Moved 850 miles to Arizona with his family. No local connections, no safety net — just a signed agreement and a dream.
Built & Scaled 5 Jamba Juice Locations
Turned near-failing stores into top performers. Ranked top 10 of 450+ locations nationwide. Grew at double the national average. Multi-million dollar exit.
Family Freedom Vacation
Took his family on the trip they'd been promising themselves — proof that the freedom came before the payday.
Published 'Service, Some People Just Don't Get It!'
First book — customer service culture that drives loyalty and growth.
Published 'Guerrilla Marketing for Franchisees'
Low-budget marketing system built from the franchise turnaround. The book that started his speaking career.
First Keynote: 125 Proven Strategies & Tactics
Hit the stage to share how to market effectively on a low budget. Delivered 10–12 keynotes in this season.
More Keynotes, Coaching, and Purchased Businesses Ownership
Owned and operated a commercial cleaning and parking lot business for 9 years. 25 years of business ownership across multiple industries.
Second Franchise — Turnaround + 68% Growth
Bought a 10-year-old plateaued franchise. Grew it 68% over four years — including through COVID.
The S.H.I.F.T.™ Coaching Program + New Book
90-day 1:1 coaching program. Third book — The S.H.I.F.T. — releasing June 2026. Group coaching coming soon.
Trusted by Brands You Know.
Todd’s coaching comes from doing the work, not studying it.
Ready to Stop Being the Best Employee in Your Own Business?
If you’re working harder than you ever did in someone else’s business and still not seeing the growth, the profit, or the freedom you signed up for — this program is built for exactly where you are.
You don’t need more information. You need to make the S.H.I.F.T