THE S.H.I.F.T.™ — 90-DAY FRANCHISE PERFORMANCE COACHING

Most Franchise Owners Don't Fail.

They Plateau.

If you’ve been grinding in your franchise and still can’t figure out why you’re not further along — this is for you.

The S.H.I.F.T. is a structured, 90-day 1:1 coaching program for franchise owners who are ready to stop operating like the best employee in their building — and start leading like the owner their business needs them to be.

S.H.I.F.T.

"I know what it feels like to wake up every morning with a pit in your stomach. I've been there. And I know the way out."

— todd woods

The PROBLEM

You Know You're Capable of More.

The business is working. Just not the way it should.

You’re putting in the hours. You’ve tried cutting costs. You’ve pushed new marketing. You’ve had the hard conversations with your team. But sales are flat, turnover keeps happening, and you’re still the person everything falls apart without.

Sound familiar?

If any of that landed — keep reading.

Here’s what’s actually happening: your business has stalled out.

Some franchise owners stall out when the customers stop coming — the tank runs dry and the revenue just isn’t there. Some took their foot off the marketing and watched the momentum go with it. And some had everything working until the wrong people quietly drained everything they’d built.

However it happened, the result looks the same: the business keeps running, but it stops growing. You’re stuck — and harder work isn’t the answer.

And no amount of harder work fixes a stall.

THE TURNING POINT

Corporate Gave You the Strategy. Nobody Taught You How to Lead It.

More hours. More tactics. More cost-cutting. Most franchise owners try to fix a plateau by doing more — but the franchise already gave you the strategy. The playbook exists.

What’s missing isn’t another idea. It’s the leadership shift that makes the system actually work. The franchise gave you a system. Nobody taught you how to lead it. And without that shift — no strategy, no hire, and no marketing campaign will change the trajectory.

Reactive Operator

The business is driving you.

Intentional Owner

You’ve shifted from reacting to leading.

Elite Leader

The business sustains performance beyond your presence.

"Somewhere between the grand opening and right now, the business stopped feeling like an asset and started feeling like a trap."

— todd woods

WHO THIS IS FOR

Built for Franchise Owners Who Are Done

Settling for Where They Are.

You are doing everything you were told to do. Following the system. Putting in the hours. And you’re still stuck.

You're the most hardworking employee in your own business — and deep down, you know something has to change
If you can't take a week off without your store falling apart, you don't own a business — you own a job
You're a single or multi-unit operator who wants to scale without burning out
You've tried tactics, new hires, and marketing fixes — and you're ready for a real system that addresses the root cause

This is not for franchise owners who are looking for a shortcut. This is for owners who are ready to lead their way to the business — and life — they actually signed up for.

The Program

90 Days. 12 Modules. Real Execution.

Not a course. Not a group program. A structured 1:1 coaching process built from 25 years of real-world business ownership — with the emphasis on execution, not theory.

HOW IT WORKS:

Before your session

Watch focused teaching video (10–15 min). Complete your workbook.

During your session

1:1 with Todd: clarify thinking, close execution gaps, build action plan.

After your session

Execute 1–2 high-impact actions immediately. Reinforce. Build momentum.

THE 12 MODULES

MODULE 01
See the Plateau Clearly

Diagnose what’s actually holding the business back — not the symptoms, the source.

MODULE 02
Honor the Original Vision

Reconnect to why you started. Raise the standard back to where it belongs.

MODULE 03
Identity Shift

Reactive Operator → Intentional Owner → Elite Leader. Your business grows to your level.

MODULE 04
Ownership: The Driver

Your energy, attention, and standards flow directly into your team and your numbers.

MODULE 05
Team: Build an Elite Bench

The business can’t grow past the strength of the people carrying it.

MODULE 06
Team: Accountability

Clear expectations. Consistent reinforcement. Managers who own results, not just show up.

MODULE 07
Customer Experience

Define the ‘wow.’ Install it. This is where execution becomes loyalty.

MODULE 08
Marketing: The Engine

Find where momentum was lost. Understand the lag effect. Start rebuilding.

MODULE 09
Marketing: Build the System

Turn marketing into a repeatable, owned system with clear accountability and tracking.

MODULE 10
Reinforcement: The System

Without reinforcement, everything drifts. Build the rhythms that keep performance in place.

MODULE 11
Tracking: Create Clarity

The numbers that matter. The decisions they should drive. You can’t improve what you don’t measure.

MODULE 12
Repeat & Scale

Repeat what works. Eliminate what doesn’t. Build the foundation for the next level.

WHAT MAKES THIS DIFFERENT

This Isn't More Information.

It's Execution.

This is not a franchise consulting service. This is not a course. This is a hands-on coaching engagement for owners who are done settling — and ready to lead their way to the business and life they signed up for.

MOST PROGRAMS GIVE YOU

THE S.H.I.F.T.™ GIVES YOU

Disciplined execution over time — not more to
do, but better ways to lead
Leadership consistency that holds
between sessions
Reinforcement systems that avoid plateau
before it starts
1:1 accountability with someone who's operated exactly where you are — for 25 years

WHAT CLIENTS ARE SAYING

Real Owners. Real Results.

These aren’t testimonials about Todd’s story — they’re about what happened when franchise owners put the system to work.

Holly J.
ROXBERRY OWNER / FRANCHISEE

"Todd brought a level of unity among our franchise owner community that nobody else had been able to create. His work didn't just help my location — it lifted the whole group."

Rob Dinsdale
Chick-fil-A — Operator

"After Todd worked with our marketing team, we saw double-digit growth in breakfast sales. Real results, implemented fast. The system works."

FREE ASSESSMENT

Not Sure Where
You Stand?

Take the Elite Business Assessment — a free, interactive diagnostic that shows you exactly where your business is operating and where execution has drifted. No right or wrong answers. Just honest clarity.

Most franchise owners who take the assessment admit this is the most insightful 10-15 minutes they’ve put in their business to get a clear picture of where they are.